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  • EASY ON THE EYES Sensitive Eye Mascara, Black (0.35 oz) By Beautify Beauties. Gives You Natural Looking Lashes. Non irritating, Great for Sensitive Eyes, Fragrance-free
  • EASY ON THE EYES Sensitive Eye Mascara, Black (0.35 oz) By Beautify Beauties. Gives You Natural Looking Lashes. Non irritating, Great for Sensitive Eyes, Fragrance-free
  • EASY ON THE EYES Sensitive Eye Mascara, Black (0.35 oz) By Beautify Beauties. Gives You Natural Looking Lashes. Non irritating, Great for Sensitive Eyes, Fragrance-free
  • EASY ON THE EYES Sensitive Eye Mascara, Black (0.35 oz) By Beautify Beauties. Gives You Natural Looking Lashes. Non irritating, Great for Sensitive Eyes, Fragrance-free
  • EASY ON THE EYES Sensitive Eye Mascara, Black (0.35 oz) By Beautify Beauties. Gives You Natural Looking Lashes. Non irritating, Great for Sensitive Eyes, Fragrance-free
  • EASY ON THE EYES Sensitive Eye Mascara, Black (0.35 oz) By Beautify Beauties. Gives You Natural Looking Lashes. Non irritating, Great for Sensitive Eyes, Fragrance-free
  • EASY ON THE EYES Sensitive Eye Mascara, Black (0.35 oz) By Beautify Beauties. Gives You Natural Looking Lashes. Non irritating, Great for Sensitive Eyes, Fragrance-free
  • EASY ON THE EYES Sensitive Eye Mascara, Black (0.35 oz) By Beautify Beauties. Gives You Natural Looking Lashes. Non irritating, Great for Sensitive Eyes, Fragrance-free
  • EASY ON THE EYES Sensitive Eye Mascara, Black (0.35 oz) By Beautify Beauties. Gives You Natural Looking Lashes. Non irritating, Great for Sensitive Eyes, Fragrance-free

Beautify Beauties

EASY ON THE EYES Sensitive Eye Mascara, Black (0.35 oz) By Beautify Beauties. Gives You Natural Looking Lashes. Non irritating, Great for Sensitive Eyes, Fragrance-free

Beautify Beauties

EASY ON THE EYES Sensitive Eye Mascara, Black (0.35 oz) By Beautify Beauties. Gives You Natural Looking Lashes. Non irritating, Great for Sensitive Eyes, Fragrance-free

SG$ 106.00 SG$ 63.60 Save: (40.0%)
SG$ 63.60 MRP $106 Save $42.40 (40.0%)
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Product Description Product Description
  • GENTLE HYPOALLERGENIC FORMULA - is carefully designed for the most sensitive eyes. This fragrance free mascara is suitable for contact lens wearers.
  • NATURAL WAXES AND CLAYS - to nourish and strengthen lashes. Naturally conditions to provide a smudge free, flake free finish.
  • MULTIPLE COLOR OPTIONS - in black, black-brown, and navy are pigmented for a subtle, or more dramatic look to make your eyes POP!
  • SOFT NATURAL LASHES - can be easily achieved with a specially designed brush for a smooth application. Buildable formula makes it easy to create full voluminous lashes.
  • ALL DAY WEAR - that will never smudge or budge. Easy to remove with your favorite eye makeup remover or soap & water without pulling or tugging lashes.
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Reviews See all reviews

Customer Reviews

A little irritating for my eyes.I saw so many good reviews about this mascara and so I went ahead and ordered it. My eyes are very sensitive, especially during allergy season, but in general I do have to be very careful what products I use. I have tried many different mascaras that purport to be 'natural' and have not yet found one that does not irritate my eyes. I tried putting some of the Easy on the Eyes mascara on my bottom lashes but they became irritated and I have noticed that my top lashes get a little itchy with this mascara. I concerned though about the ingredients in this mascara: Water (Aqua), Beeswax, Propylene Glycol, PVP, Glyceryl Stearate, PEG-100 Stearate, Kaolin, Stearic Acid, Cetyl Alcohol, Copernicia Cerifera (Carnauba) Wax, Ceresin, Triethanolamine, Magnesium Aluminum Silicate, Panthenol, Simethicone, Methylparaben, Propylparaben, Butylparaben, Ethylparaben, Imidazolidinyl Urea. May Contain (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Titanium Dioxide (CI 77891), Chromium Hydroxide Green (CI 77289). I'm no expert but I was under the impression that 'parabens' can be harmful. Of course, I should have looked at the ingredients before I ordered it.3Great Product for Sensitive Eyes!I am very happy I ordered this mascara. I have been using various mascaras from the drug store that were causing my eyes to water, be irritated, swollen and itchy. I wanted to use the product for a couple of weeks before righting a review. I have had no issues with this product and would recommend it to anyone with sensitive eyes.5Goes on nicely! Looks great! No eye irritation!After trying several mascaras over the last few years, I am happy to have found this one. The last one I tried is made by Mineral Fusion. It looked great, but was the worst I have ever used in terms of irritating my eyes. Also, the cost of some mascaras is pretty steep. This product was reasonably priced for what it is, goes on nicely and the black/brown color works well for my blonde hair/fair skin coloring. Best of all, it looks natural and has never caused me burning or irritated eyes. I will definitely reorder and keep using this mascara.5Exactly what I wantedI am LOVING this terrific mascara!!It arrived promptly and well packaged. The tube is well designed and there is a no-nonsense brush that NEVER has gloppy pieces stuck to it! I have been looking for a mascara that simply defines and colors my lashes without giving them that heavy stuck together appearance that looks silly on a middle aged woman! It goes on smooth, dries quickly and you can use more than one coat without having to dry brush or separate your lashes with a pin or something else equally annoying and time-consuming! It stays on, makes me look like I have naturally thicker dark lashes and doesn't require anything special to remove!I am going to order another tube or two we'll before this one runs out!I have recommended it to others and I am very happy with both the quality AND the price! Thank you Beautify Beauties for an excellent product!5No irritation!I dread it when any of my eye makeup is discontinued because the long trial and error to find a replacement that I like that doesn't irritate my eyes begins. Mascara and eyeliner are the worst for me. After trying several this round, I tried this one because it was called EASY ON THE EYES, and it works. I would say that the mascara goes on and stays on nicely, but the best is that I have no irritation. I think I'm going to buy some backups just to have.5It's so easy to apply and never ever clumpsAfter using this mascara, I don't think I'll ever purchase anything else! It makes every look soft, but sexy. No more spider lashes with this mascara! It's so easy to apply and never ever clumps! I've never used a mascara that does exactly what it promises to do. If you are looking for lots of lash volume, this isn't the mascara for you. If you are looking for something you can wear every single day, this mascara is absolutely perfect! I bought the brown because I haven't had a brown mascara in a long time and wanted something that would make my very light blonde lashes show up. This mascara is perfect, and if you have super light lashes like I do, you're going to be so happy with this! No regrets and will definitely purchase this product again. Amazing for the price and I couldn't be happier.5LOVE, LOVE, LOVEI have very dry, sensitive eyes. I have spent a fortune on mascara. They all promise clump free, thick lashes, yadda, yadda, yadda. I only use organic natural moisturizers on my face .. Blush and lipstick. Totally frustrated with the mascara thing, I checked with Amazon and started reading the reviews and decided to try this product. Stop right here... My first swipe sold me. Went on very smoothly, clump free and did not irritate my eyes after a full days wear. Love, love, love this product. It's perfect for me with a great price point. Duly note, I rarely if ever give product reviews until I used this mascara. Thank You Beautify Beauties! Eileen5Sensitive eye mascaraI have extremely sensitive eyes so don't usually wear mascara. This one is easy on the eyes; however, even after putting several coats on, you'd be hard pressed to tell I was wearing much mascara; I think I should have purchased the black rather than the brown. I did one eye with the mascara & the other without & there was not that much of a difference. I think the formula needs to be thicker & the brush a little different perhaps. The company really stands behind their product & were happy to exchange mine.4Great for dry sensitive eyes!I have to say after just about giving up on wearing any kind of eye makeup due to very sensitive eyes, this mascara has been so different. It does not Burn my eyes at all. I forget I have it on. The money I wasted trying all sorts of brands for sensitive eyes has been wasted, as I give it to the trash. I have very dry eyes, so any chemical near them irritates them immediately, whatever this is made of does not! Now, it won't deliver huge fluffy eyelashes for you but it beats not being able to have any on.5First mascara that works despite multiple dry eye problems! Makes eyelashes look great after chemo!I have spent a lot of money on big name and department store mascara for sensitive eyes. However, whenever I wear it, I always end up feeling like I have a wood chip in my eye. Admittedly, my eyes present a abnormal array of issues: I have allergies all year long and my eyes just itch; I have a disorder of the eye called fuchs dystrophy that causes extremely dry eyes these two things mean that the slightest speck of mascara getting into my eye is debilitating. I'd give up on mascara, but chemo treatments left my formally lush lashes, thin and stubby. I didn't want to spend big money on what I figured would probably be another fail, yet I liked your description of your product. Easy on the eyes really perked up the look of my eyes and I've worn it several times with no discomfort, even after a full day. My husband complimented me on how my eyes looked. This is my eye shadow from now on, and I will tell others about it.5
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